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Workers Comp Article Publishing – My Secret First Three Steps


Workers Comp Article Publishing – How Do You Start An Article?

One of the most frequent questions I receive is how do I find material or start an article and turn it into something that readers want to read each time?  Workers Comp article publishing is not that difficult after the first three steps.

The most difficult part of workers comp article publishing over the last 20+ years remains – how do I find the material for an article?  At the very beginning, I consult with my workers comp muse.  Check out the previous link to see how to start up your muse.  Yes, it actually works.

Secret First Three Steps To Workers Comp Article Publishing

First Secret Step – Not Necessarily Just A Keyword

The first secret step is to get to the &^%$ keyphrase.   Even if you call on your muse and start typing, you have to funnel the complete article into four words maximum.  Backlinko analyzed 306 Million keywords – none of those had anything to do with workers’ comp – an interesting article, though.  One of the cardinal sins is to duplicate keywords among articles.

pic keys to workers comp article publishing
Public Use License – Andy Mabbett

My keyphrase for this article  –  Workers Comp Article Publishing 

You can check here for the insurance publications that I read almost daily.   Some article sources may have changed slightly as the article is almost 10 years old.

Second Secret Step – Taxonomy

Taxonomy remains very important in workers comp article publishing.  Categories and Tags are crucial.  What category will the article match? Balancing unique keyphrases while matching prior categories can be frustrating at times.

This article will be placed in the Article Publishing Subcategory under the J&L Website main category. 

I have been told that I need to reduce the number of Categories as the website has too many.

Third Secret Step – At The End of the Workers Comp Article Publishing Process – No Orphans

Google, any other search engines, and the potential readers will never be able to locate the article if there are no internal links (inside the website) to help Google spiders find the articles.

The critical area missed by many bloggers is the article must have incoming links to the article or it will be set adrift – similar to good info that is not on any map.

We use two different software packages to eliminate orphans including Yoast’s premium version.

Bonus Fourth Step

The old saying is that a picture is worth a thousand words.  That still is true for articles.  Picking the wrong graphics or uninteresting pics can cause a reader to close out the article without even starting to read it.

Wikimedia Commons has over 89,128,130 freely usable media files – you have to note the photographer when posting articles.

If you ever need a source for your workers comp article publishing, you can also use the 1,800+ articles on this website.  All J&L asks for is a backlink.



James J Moore - Workers Comp Expert

Raleigh, NC, United States

About The Author...

James founded a Workers’ Compensation consulting firm, J&L Risk Management Consultants, Inc. in 1996. J&L’s mission is to reduce our clients’ Workers Compensation premiums by using time-tested techniques. J&L’s claims, premium, reserve and Experience Mod reviews have saved employers over $9.8 million in earned premiums over the last three years. J&L has saved numerous companies from bankruptcy proceedings as a result of insurance overpayments.

James has over 27 years of experience in insurance claims, audit, and underwriting, specializing in Workers’ Compensation. He has supervised, and managed the administration of Workers’ Compensation claims, and underwriting in over 45 states. His professional experience includes being the Director of Risk Management for the North Carolina School Boards Association. He created a very successful Workers’ Compensation Injury Rehabilitation Unit for school personnel.

James’s educational background, which centered on computer technology, culminated in earning a Masters of Business Administration (MBA); an Associate in Claims designation (AIC); and an Associate in Risk Management designation (ARM). He is a Chartered Financial Consultant (ChFC) and a licensed financial advisor. The NC Department of Insurance has certified him as an insurance instructor. He also possesses a Bachelors’ Degree in Actuarial Science.

LexisNexis has twice recognized his blog as one of the Top 25 Blogs on Workers’ Compensation. J&L has been listed in AM Best’s Preferred Providers Directory for Insurance Experts – Workers Compensation for over eight years. He recently won the prestigious Baucom Shine Lifetime Achievement Award for his volunteer contributions to the area of risk management and safety. James was recently named as an instructor for the prestigious Insurance Academy.

James is on the Board of Directors and Treasurer of the North Carolina Mid-State Safety Council. He has published two manuals on Workers’ Compensation and three different claims processing manuals. He has also written and has been quoted in numerous articles on reducing Workers’ Compensation costs for public and private employers. James publishes a weekly newsletter with 7,000 readers.

He currently possess press credentials and am invited to various national Workers Compensation conferences as a reporter.

James’s articles or interviews on Workers’ Compensation have appeared in the following publications or websites:

  • Risk and Insurance Management Society (RIMS)
  • Entrepreneur Magazine
  • Bloomberg Business News
  • WorkCompCentral.com
  • Claims Magazine
  • Risk & Insurance Magazine
  • Insurance Journal
  • Workers Compensation.com
  • LinkedIn, Twitter, Facebook and other social media sites
  • Various trade publications


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