Workers Comp Article Publishing – How Do You Start An Article?
One of the most frequent questions I receive is how do I find material or start an article and turn it into something that readers want to read each time? Workers Comp article publishing is not that difficult after the first three steps.
The most difficult part of workers comp article publishing over the last 20+ years remains – how do I find the material for an article? At the very beginning, I consult with my workers comp muse. Check out the previous link to see how to start up your muse. Yes, it actually works.
Secret First Three Steps To Workers Comp Article Publishing
First Secret Step – Not Necessarily Just A Keyword
The first secret step is to get to the &^%$ keyphrase. Even if you call on your muse and start typing, you have to funnel the complete article into four words maximum. Backlinko analyzed 306 Million keywords – none of those had anything to do with workers’ comp – an interesting article, though. One of the cardinal sins is to duplicate keywords among articles.
My keyphrase for this article – Workers Comp Article Publishing
You can check here for the insurance publications that I read almost daily. Some article sources may have changed slightly as the article is almost 10 years old.
Second Secret Step – Taxonomy
Taxonomy remains very important in workers comp article publishing. Categories and Tags are crucial. What category will the article match? Balancing unique keyphrases while matching prior categories can be frustrating at times.
This article will be placed in the Article Publishing Subcategory under the J&L Website main category.
I have been told that I need to reduce the number of Categories as the website has too many.
Third Secret Step – At The End of the Workers Comp Article Publishing Process – No Orphans
Google, any other search engines, and the potential readers will never be able to locate the article if there are no internal links (inside the website) to help Google spiders find the articles.
The critical area missed by many bloggers is the article must have incoming links to the article or it will be set adrift – similar to good info that is not on any map.
We use two different software packages to eliminate orphans including Yoast’s premium version.
Bonus Fourth Step
The old saying is that a picture is worth a thousand words. That still is true for articles. Picking the wrong graphics or uninteresting pics can cause a reader to close out the article without even starting to read it.
Wikimedia Commons has over 89,128,130 freely usable media files – you have to note the photographer when posting articles.
If you ever need a source for your workers comp article publishing, you can also use the 1,800+ articles on this website. All J&L asks for is a backlink.
