Keeping Workers Comp Articles -17 Years Too Long?
A blog reader emailed a question – why are you keeping workers comp articles from 2007? A very valid question that deserves an answer.
I have had web consultants, customers, conference attendees, other workers comp consultants ask me that very same question over the years.
There are various reasons for keeping workers comp articles. Some are practical, others are likely my preference. Let us look a few reasons.
Workers Comp does not change that much over time. Yes, changes do occur, but not that many when looking at the basic function of the Workers Comp system. Many buzzwords have been invented to make basic old concepts seem new.
Google rankings – yes, workers comp articles from 2008 are ranked very high in the organic Google, Bing, and AI rankings. J&L charges nothing for the use of the website article, other than a backlink request and no popup ads. The website is a source, not a sell.
Anthology/Research to see how Workers Comp has evolved over time. A search for a subject may result in multiple articles as the search result. Seeing the evolution shows a path of sorts. When college students ask me to point them to articles on this website, that makes me feel a sense of accomplishment. By the way, college interns can teach you more about your business and your job. Some things that exist on this website came from their advice.
Combining Articles Nightmare – I have combined many articles on advice from web consultants and supposed expert articles on having too many articles with a similar subject. All the articles are interlinked. Combining them scrambles the website mapping with the website incurring de-rankings. Keeping workers comp articles as they exist avoids the 2,000+ word articles that no one wants to read other than the headline.
Past Conference Evaluation – in inflationary times, the budget of many companies no longer allows attending every Worker Comp conference. Seeing conferences such as WCRI, NCCI, WCIRB, and National Workers Comp Conference assists in the evaluation of what conferences to attend presently. At least once per year, I attend a conference that has nothing to do with insurance. Last year it was the All Things Open conference in Raleigh. I did not have to travel that far for a world-renowned conference.
Keeping Old Workers Comp articles may seem counterintuitive at times. The article pic covers that concept. Even though it is old, the basic concept comes as a building block.
