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AI Workers Comp Article Publishing Looks Like Exact Copy


AI Workers Comp Article Publishing – No Differentiation

AI Workers Comp article publishing looks like a runaway scanner or copy machine.   Every great once in a while (once per month) any author should check their Google rankings to see where their articles are placed versus competitive articles.  Over the last two to three months I have heard from other bloggers/article authors that their rankings have suffered for some unknown reason.

Our rankings for the articles on this website have decreased downward with really nothing changing internally.   I decided to run the old A/B test to see what happened to our rankings.  And yes, the purpose of the 2,000 articles on this website  was three-fold:

  1. To provide an information source for Workers Compensation topics since 2007
  2. Search engine rankings
  3. Credibility

A/B + C Testing

Two articles were used from the reference section for the Workers Comp Knowledge Quiz from last week.   J&L had ranked well for both of them – the A part of the test.   I then Googled the terms – the B part of the test.

I will keep the search terms and the companies that appeared in the searches anonymous due to legalities. We had ranked #2 and #8 for the terms.

The rankings had somewhat plunged.   What does one do at this point?  Research the articles that appeared above your rankings to see what happened over the last three months.    At first, I noticed most of the higher-ranked articles for the same keywords were from major companies.

OK, so that result is understandable.  Then I added in a C part of the testing – read the articles to see what material caused their suddenly higher rankings for SEO.

AI Workers Comp Article Shocker

Reading through the articles seemed like a monumental task until I noticed something about the articles.  They were almost identical. 

That is when I realized these articles were written with ChatGPT or some other type of AI.  The AI Workers Comp article generator must have been on the high setting as even the references were exactly the same except for a few minor changes to keep the article very slightly different.  

When will AI brush up against the dreaded Google Duplicate Content Penalty?  Well now, there is really no duplicate content penalty.  It is a myth of sorts.

One thing that I noticed was the AI Workers Comp articles were written by huge companies in the Workers Comp space – the “big house” companies.

Bottom Line

If Bing and Google are not going to police their rankings more closely, will SEO and article publishing turn into the Wild Wild West?  It is already occurring as I write this article.  AI may be a great concept, but so much for originality.

Maybe I will turn on AI and see what happens – just kidding! Sorry for the rant, but cookie-cutting articles should be a big no-no and it is not as of today. The AI-based articles tested were not sponsored or bought rankings which is an understandable concept.

AI Workers Comp Article pic destroyed laptop
(c) Creative Commons 2.0 License – Peñalva Matias





James J Moore - Workers Comp Expert

Raleigh, NC, United States

About The Author...

James founded a Workers’ Compensation consulting firm, J&L Risk Management Consultants, Inc. in 1996. J&L’s mission is to reduce our clients’ Workers Compensation premiums by using time-tested techniques. J&L’s claims, premium, reserve and Experience Mod reviews have saved employers over $9.8 million in earned premiums over the last three years. J&L has saved numerous companies from bankruptcy proceedings as a result of insurance overpayments.

James has over 27 years of experience in insurance claims, audit, and underwriting, specializing in Workers’ Compensation. He has supervised, and managed the administration of Workers’ Compensation claims, and underwriting in over 45 states. His professional experience includes being the Director of Risk Management for the North Carolina School Boards Association. He created a very successful Workers’ Compensation Injury Rehabilitation Unit for school personnel.

James’s educational background, which centered on computer technology, culminated in earning a Masters of Business Administration (MBA); an Associate in Claims designation (AIC); and an Associate in Risk Management designation (ARM). He is a Chartered Financial Consultant (ChFC) and a licensed financial advisor. The NC Department of Insurance has certified him as an insurance instructor. He also possesses a Bachelors’ Degree in Actuarial Science.

LexisNexis has twice recognized his blog as one of the Top 25 Blogs on Workers’ Compensation. J&L has been listed in AM Best’s Preferred Providers Directory for Insurance Experts – Workers Compensation for over eight years. He recently won the prestigious Baucom Shine Lifetime Achievement Award for his volunteer contributions to the area of risk management and safety. James was recently named as an instructor for the prestigious Insurance Academy.

James is on the Board of Directors and Treasurer of the North Carolina Mid-State Safety Council. He has published two manuals on Workers’ Compensation and three different claims processing manuals. He has also written and has been quoted in numerous articles on reducing Workers’ Compensation costs for public and private employers. James publishes a weekly newsletter with 7,000 readers.

He currently possess press credentials and am invited to various national Workers Compensation conferences as a reporter.

James’s articles or interviews on Workers’ Compensation have appeared in the following publications or websites:

  • Risk and Insurance Management Society (RIMS)
  • Entrepreneur Magazine
  • Bloomberg Business News
  • WorkCompCentral.com
  • Claims Magazine
  • Risk & Insurance Magazine
  • Insurance Journal
  • Workers Compensation.com
  • LinkedIn, Twitter, Facebook and other social media sites
  • Various trade publications


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