AI Workers Comp Article Publishing – No Differentiation
AI Workers Comp article publishing looks like a runaway scanner or copy machine. Every great once in a while (once per month) any author should check their Google rankings to see where their articles are placed versus competitive articles. Over the last two to three months I have heard from other bloggers/article authors that their rankings have suffered for some unknown reason.
Our rankings for the articles on this website have decreased downward with really nothing changing internally. I decided to run the old A/B test to see what happened to our rankings. And yes, the purpose of the 2,000 articles on this website was three-fold:
- To provide an information source for Workers Compensation topics since 2007
- Search engine rankings
- Credibility
A/B + C Testing
Two articles were used from the reference section for the Workers Comp Knowledge Quiz from last week. J&L had ranked well for both of them – the A part of the test. I then Googled the terms – the B part of the test.
I will keep the search terms and the companies that appeared in the searches anonymous due to legalities. We had ranked #2 and #8 for the terms.
The rankings had somewhat plunged. What does one do at this point? Research the articles that appeared above your rankings to see what happened over the last three months. At first, I noticed most of the higher-ranked articles for the same keywords were from major companies.
OK, so that result is understandable. Then I added in a C part of the testing – read the articles to see what material caused their sudden higher rankings for SEO.
AI Workers Comp Article Shocker
Reading through the articles seemed like a monumental task until I noticed something about the articles. They were almost identical.
That is when I realized these articles were written with ChatGPT or some other type of AI. The AI Workers Comp article generator must have been on the high setting, as even the references were the same, except for a few minor changes to keep the article very slightly different.
When will AI brush up against the dreaded Google Duplicate Content Penalty? Well, now, there is no duplicate content penalty. It is a myth of sorts.
One thing that I noticed was that the AI Workers Comp articles were written by huge companies in the Workers Comp space – the “big house” companies.
Bottom Line
If Bing and Google are not going to police their rankings more closely, will SEO and article publishing turn into the Wild Wild West? It is already occurring as I write this article. AI may be a great concept, but so much for originality.
Maybe I will turn on AI and see what happens – just kidding! Sorry for the rant, but cookie-cutting articles should be a big no-no and it is not as of today. The AI-based articles tested were not sponsored or bought rankings which is an understandable concept.
