Workers Comp Insurance Agents vs The Interweb of Things
One of the first things I express during presentations is do not blame your workers comp insurance agent for anything you hear from me today. Agents operate in an infrastructure that was built for them long ago.
Agents and Brokers actually referred J&L 70% of our business when we experienced tough times in the early 2000’s. <<Tip of the hat.
I just read an article in the Triad Business Journal that made my eyes open before my second jolt of java. J&L Risk Management Consultants sells services every day. We identify with searching and obtaining new clients from not too different of an angle.
By the way, The National Network of Biz Journals cranks out the best business info on the planet. I learned how to change my Linkedin Profile for the better. I then found the passage below. The same article’s story on the Blackberry (follow the link in the 2nd paragraph) cheered me up on a dreary cold morning.
Check this out—–substitute in any service or product for car industry –amazing insight.
“Look at the new car industry. Not long ago, new car salespeople were viewed as Yoda, the wise and knowledgeable being in Star Wars. Those salespeople knew everything about the features, functions and deals. Buyers relied on them to share their wisdom so that educated car purchase decisions could be made because they had no other way to know the information.
We don’t need new car salespeople to play the Yoda role anymore. The internet puts every bit of information (and even more than what the salespeople shared) at our fingertips. As a matter of fact, more and more, people are making their purchasing decisions without ever setting foot in the dealership. They research online and make a buying decision.
If you are a new car salesperson clinging to the Yoda past, you probably aren’t selling many cars today. You’ve not adapted your approach with the changes in the buying process, which puts you at risk.”
When J&L searched for our insurance packages, we turned to Insurance Noodle for a number of years. I never talked to an agent for 7 – 8 years, well, except for friends of mine that sell insurance of different sorts. This happened 15 years ago. Now, I email our two agents twice per year at the most. We researched and found the biggest bang for the buck on the Internet.
Workers Comp insurance agents that disagree, please email me, comment, or use our Contact Us Page.
Yoda is a trademark of LucasFilms, Ltd. Insurance Noodle is a screen mark of BIN Insurance.
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