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Workers Comp Email Lists – No One Stays in One Place Anymore

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Updating Workers Comp Email Lists – One Of Those Ugh! Projects

Delegating the task or doing it yourself – updating workers comp email lists or any email list can be one of those procrastination generators.  The above title comes from Carole King’s folk classic You’re So Far Away – slightly changed to fit the title space.

Graphic CAN-SPAM Act workers comp email list
(c) USFCC

I have been sending out a newsletter since 2010.  Dealing with email addresses was something I ignored until my workers comp email list blew up.  Check out the first item in the list below to see what happened with my email provider.

I thought about writing this article when I received an email sent to one of my assistants who last worked for me in 2011. During the pandemic, many employees changed jobs.

Three bad things can happen if you have too many outdated email addresses:

  • Your email provider (Constant Contact, iContact, MailChimp, etc.) will ban you from sending emails or restrict your email usage.  This happened to me once many years ago when I ignored the updating workers comp email task.  Check here for the CAN-SPAM info.   CAN-SPAM covers any email message, not just email lists.
  • You are going to receive many Remove Me From Your Email List messages from the recipient’s email server if they have moved on to another company.  A large number of those rejections will cause your email provider to cut your service.
  • You or the company you now represent can tarnish your/their reputation quickly if you are sending loads of unwanted or blocked emails.

The Fix

My recommendations for a quick fix are:

  • Do not buy email lists.  If you receive too many Remove Me From Your Email List messages back, your email provider will cancel your service quickly.  They do not like spammers due to the above Can-SPAM Act.
  • Use an email address scrubber – Updating Workers Comp email lists has never been easier.  You can purchase a one-time scrub for less than $10 – worth it.   Upload your email list to the scrubber and wait for a day maximum and Poof! you have a valid email list.
  • Ask For Permission – The old-school method of asking for someone’s business card and then adding them to your workers comp email lists is great – make sure you let them know that you will be adding them to your email list.  Conferences are a goldmine for adding to your lists.
  • Do Not Get Upset  – if someone asks to be removed from your workers comp email list.  The last thing you want to do is send an unwanted email message and your recipient may still be reading your messages indirectly on LinkedIn, X, or Facebook.  Make sure that you are posting info to the social media outlets.
  • Use Your Workers Comp Email List Providers’ Guides – All of them have a quick-read guide.

Now that you have read this article, you can frown and roll your eyes.  Remember that keeping your workers comp email lists up to date is a form of customer service.

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James J Moore - Workers Comp Expert

Raleigh, NC, United States

About The Author...

James founded a Workers’ Compensation consulting firm, J&L Risk Management Consultants, Inc. in 1996. J&L’s mission is to reduce our clients’ Workers Compensation premiums by using time-tested techniques. J&L’s claims, premium, reserve and Experience Mod reviews have saved employers over $9.8 million in earned premiums over the last three years. J&L has saved numerous companies from bankruptcy proceedings as a result of insurance overpayments.

James has over 27 years of experience in insurance claims, audit, and underwriting, specializing in Workers’ Compensation. He has supervised, and managed the administration of Workers’ Compensation claims, and underwriting in over 45 states. His professional experience includes being the Director of Risk Management for the North Carolina School Boards Association. He created a very successful Workers’ Compensation Injury Rehabilitation Unit for school personnel.

James’s educational background, which centered on computer technology, culminated in earning a Masters of Business Administration (MBA); an Associate in Claims designation (AIC); and an Associate in Risk Management designation (ARM). He is a Chartered Financial Consultant (ChFC) and a licensed financial advisor. The NC Department of Insurance has certified him as an insurance instructor. He also possesses a Bachelors’ Degree in Actuarial Science.

LexisNexis has twice recognized his blog as one of the Top 25 Blogs on Workers’ Compensation. J&L has been listed in AM Best’s Preferred Providers Directory for Insurance Experts – Workers Compensation for over eight years. He recently won the prestigious Baucom Shine Lifetime Achievement Award for his volunteer contributions to the area of risk management and safety. James was recently named as an instructor for the prestigious Insurance Academy.

James is on the Board of Directors and Treasurer of the North Carolina Mid-State Safety Council. He has published two manuals on Workers’ Compensation and three different claims processing manuals. He has also written and has been quoted in numerous articles on reducing Workers’ Compensation costs for public and private employers. James publishes a weekly newsletter with 7,000 readers.

He currently possess press credentials and am invited to various national Workers Compensation conferences as a reporter.

James’s articles or interviews on Workers’ Compensation have appeared in the following publications or websites:

  • Risk and Insurance Management Society (RIMS)
  • Entrepreneur Magazine
  • Bloomberg Business News
  • WorkCompCentral.com
  • Claims Magazine
  • Risk & Insurance Magazine
  • Insurance Journal
  • Workers Compensation.com
  • LinkedIn, Twitter, Facebook and other social media sites
  • Various trade publications

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