Workers Comp LinkedIn Gripes + One Secret

Workers Comp LinkedIn Advice From Former IT Systems Engineer

The Workers Comp LinkedIn secret appears at the end of this article.  I used to be a geeky Systems Engineer in the 1980s. I usually post a Workers Comp LinkedIn article once per week.  This article will appear in my weekly newsletter that I repost to LinkedIn.

I first noticed LinkedIn changing when Microsoft(r) purchased it in 2016 for $26.2 billion cash.  If you follow the prior link, you will see a pic of three enormously happy entrepreneurs.

Mark Walls at Safety National started the Work Comp Analysis group when LinkedIn was new.  That is why I joined the freebie version to post to the group.   My profile can be found here.  I need to update my profile pic.

I subsequently purchased some type of monthly subscription.   I am not sure why I decided to upgrade to the [email protected] version.

Workers Comp LinkedIn Gripes

LinkedIn provides a valuable tool for business contacts.  I am not blaming LinkedIn.  Let us go over a few concerns to see if you agree with me.  If you do not agree with something I say, please add a comment.

LinkedIn Mail – if a user pays enough $, they have access to InMails.  These have caused much spam in my inbox.  As with any type of email system, the spam becomes worse over time.  It is not that I cannot block the user from sending more InMails – it is the time taken to block them.

Connection Invite Spam – this was one of Mark Wall’s concerns in a post from two years ago.  I agree with him that I do not want to join a LinkedIn user’s marketing program if I approve a connection with the person.  Often, this has an automatic sales pitch attached to the approval that spews two or three emails.  If I do not answer them, in two weeks’ time, follow-up spewing occurs much to my chagrin adds to my list of workers comp LinkedIn gripes almost daily.

Thinking LinkedIn is Facebook(r) or Twitter(r) – This is one complaint that I have heard from many colleagues.  Getting too personal on LinkedIn – a business platform – can only be to the poster’s detriment.  I have seen and have been forwarded posts that are unbelievably personal.

Bottom Line – Is this how you wish to introduce yourself with any of these three methods?

LinkedIn and Other Social Media Secret

I had to put on my IT hat to see this happening in real time.  If you use a bot calendar program or software to post to LinkedIn, Twitter, Facebook, and other social media, Google(r) and Bing(r) track this very well.

The bots have a signature on them (hidden code) that allows social media sites to not block your posts.  Your website rankings will fall precipitously.  I used a bot to post to various websites four years ago.  My website traffic fell by over 50%.  When I quit using the bot service, the website traffic increased.

I have analyzed a few friends’ websites where the same thing occurred – overusing a bot poster and then their website dropped within the next month.

I am not saying that all bot posters are bad – just know what you are purchasing and why you need it.   Manual posts are preferred by social sites and search engines.

Bottom Line – If your post that was generated by a bot points back to your website, then that link may not be what you want Google or Bing to register.  If you decided to use a bot-type service, do not overuse it<<<critical.

Workers Comp LinkedIn Article Bottom Line – it is not the platforms that are to blame, it is how the users decide to use or overuse the services.

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