Workers Compensation Presentations And The Kawasaki Technique
The basis for my current Workers Compensation presentations currently comes from a great book that I read when starting J&L Risk Management Consultants.
The Kawaski presentation technique comes from the great book by Guy Kawasaki – The Art of The Start 2.0. If you are a budding entrepreneur or thinking about starting up a side business – this is the first book to read from front to back.
I coined the term, Kawasaki Technique, after reading his great recommendations on how to do presentations when we could all meet in person.
I am doing a workers compensation presentation online with the Academy of Insurance today. The technique will be on full display on the webinar.
Works For Any Online Workers Comp Presentations
The three main presentation concepts I found in his books are: (works in webinars) – avoids Death by PowerPoint(c).
- Find out or estimate the oldest person that will be viewing your workers compensation presentation – Divide that person’s age by two. That becomes your smallest font size. I have had many presentation attendees thank me for the large typeset. This recommendation works like a charm.
- No one wants to look at a page of text in a presentation as we remember pictures – think a picture paints a thousand words. Use pictures – this will keep the reader engaged. The pictures will give the presenter visual cues without just reading the text – how many of us have seen recent webinars where the person just reads the text (Ugh!). This was even worse in person. Our attention spans are down to six seconds now from 20 minutes.
- End early – (20 to 30 minutes) harder to do with webinars – people appreciate the extra break time and will thank you with future business – trust me. How many people can you remember at the old in-person presentation that run outside with their phone immediately after a presentation?
- Leave time for questions – immediate feedback on your webinar or presentation.
- Please, please do not run overtime. I still have a presenter stuck in my head from 2019 that went over 30 minutes. I wanted to use the services that the company offered – after that overtime display – I moved on to another company. In the last seminar where I was on the dais, the prior speaker left me 30 minutes out of an hour presentation.
- My own recommendation – be highly presentable at any Zoom, Microsoft Meetings, or Skype meeting. Professional appearance wins the day. You have 3 seconds to make a favorable impression.
- Google Zoom meeting advice – there are hundreds of great articles on how to prepare and present.
- Check out my two articles on recommendations on how to have a good video connection. I used my IT background to write them.
Guy Kawasaki’s book recommended one great thing that made my business start rolling in the early 2000’s – Quit planning, get off your *&^%$% and do something. That was the best advice from the book for me.
I hope this mini-guide makes your workers compensation presentations the best possible meetings.