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Workers Compensation Presentations Kawasaki Technique


Workers Compensation Presentations And The Kawasaki Technique

pic of Kawasaki book workers compensation presentations
(c) Guy Kawasaki – all rights reserved

The basis for my current Workers Compensation presentations currently comes from a great book that I read when starting J&L Risk Management Consultants.


The Kawaski presentation technique comes from the great book by Guy Kawasaki – The Art of The Start 2.0.   If you are a budding entrepreneur or thinking about starting up a side business – this is the first book to read from front to back.

I coined the term, Kawasaki Technique, after reading his great recommendations on how to do presentations when we could all meet in person.

I am doing a workers compensation presentation online with the Academy of Insurance today.   The technique will be on full display on the webinar.

Works For Any Online Workers Comp Presentations

The three main presentation concepts I found in his books are: (works in webinars) – avoids Death by PowerPoint(c).

  1. Find out or estimate the oldest person that will be viewing your workers compensation presentation – Divide that person’s age by two.  That becomes your smallest font size.  I have had many presentation attendees thank me for the large typeset.   This recommendation works like a charm.
  2. No one wants to look at a page of text in a presentation as we remember pictures – think a picture paints a thousand words.  Use pictures – this will keep the reader engaged.  The pictures will give the presenter visual cues without just reading the text – how many of us have seen recent webinars where the person just reads the text (Ugh!).  This was even worse in person.  Our attention spans are down to six seconds now from 20 minutes.
  3.   End early – (20 to 30 minutes) harder to do with webinars – people appreciate the extra break time and will thank you with future business – trust me.   How many people can you remember at the old in-person presentation that run outside with their phone immediately after a presentation?
  4. Leave time for questions – immediate feedback on your webinar or presentation.
  5. Please, please do not run overtime.  I still have a presenter stuck in my head from 2019 that went over 30 minutes.  I wanted to use the services that the company offered – after that overtime display – I moved on to another company.  In the last seminar where I was on the dais, the prior speaker left me 30 minutes out of an hour presentation.
  6. My own recommendation – be highly presentable at any Zoom, Microsoft Meetings, or Skype meeting.  Professional appearance wins the day.   You have 3 seconds to make a favorable impression.
  7. Google Zoom meeting advice – there are hundreds of great articles on how to prepare and present.
  8. Check out my two articles on recommendations on how to have a good video connection. I used my ITbackground to write them.

Mini guide for workers comp webinars

Other ideas to speed up webinars

Using Google Zoom for workers compensation presentations meetings
Wikimedia Commons – Stefan Kühn

Guy Kawasaki’s book recommended one great thing that made my business start rolling in the early 2000’s – Quit planning, get off your *&^%$% and do something.  That was the best advice from the book for me.

I hope this mini-guide makes your workers compensation presentations the best possible meetings.


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2 Responses

  1. It’s like you learn my mind! You appear to know so much approximately this like you wrote the book in it or something. I think that you can do with a few p.c. to pressure the message home a little bit, but instead of that, that is a magnificent blog. A great read. I will certainly be back.

  2. Lyud, I am glad that you liked the article on the Kawaski technique. Guy Kawasaki’s book is one that you should read to really understand the way to entrepreneur a company from the ground up. I use his techniques in most of my presentations. Come back often and comment. Thanks.


James J Moore - Workers Comp Expert

Raleigh, NC, United States

About The Author...

James founded a Workers’ Compensation consulting firm, J&L Risk Management Consultants, Inc. in 1996. J&L’s mission is to reduce our clients’ Workers Compensation premiums by using time-tested techniques. J&L’s claims, premium, reserve and Experience Mod reviews have saved employers over $9.8 million in earned premiums over the last three years. J&L has saved numerous companies from bankruptcy proceedings as a result of insurance overpayments.

James has over 27 years of experience in insurance claims, audit, and underwriting, specializing in Workers’ Compensation. He has supervised, and managed the administration of Workers’ Compensation claims, and underwriting in over 45 states. His professional experience includes being the Director of Risk Management for the North Carolina School Boards Association. He created a very successful Workers’ Compensation Injury Rehabilitation Unit for school personnel.

James’s educational background, which centered on computer technology, culminated in earning a Masters of Business Administration (MBA); an Associate in Claims designation (AIC); and an Associate in Risk Management designation (ARM). He is a Chartered Financial Consultant (ChFC) and a licensed financial advisor. The NC Department of Insurance has certified him as an insurance instructor. He also possesses a Bachelors’ Degree in Actuarial Science.

LexisNexis has twice recognized his blog as one of the Top 25 Blogs on Workers’ Compensation. J&L has been listed in AM Best’s Preferred Providers Directory for Insurance Experts – Workers Compensation for over eight years. He recently won the prestigious Baucom Shine Lifetime Achievement Award for his volunteer contributions to the area of risk management and safety. James was recently named as an instructor for the prestigious Insurance Academy.

James is on the Board of Directors and Treasurer of the North Carolina Mid-State Safety Council. He has published two manuals on Workers’ Compensation and three different claims processing manuals. He has also written and has been quoted in numerous articles on reducing Workers’ Compensation costs for public and private employers. James publishes a weekly newsletter with 7,000 readers.

He currently possess press credentials and am invited to various national Workers Compensation conferences as a reporter.

James’s articles or interviews on Workers’ Compensation have appeared in the following publications or websites:

  • Risk and Insurance Management Society (RIMS)
  • Entrepreneur Magazine
  • Bloomberg Business News
  • WorkCompCentral.com
  • Claims Magazine
  • Risk & Insurance Magazine
  • Insurance Journal
  • Workers Compensation.com
  • LinkedIn, Twitter, Facebook and other social media sites
  • Various trade publications


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