Workers Comp Content – Avoiding the Recycle Button

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Workers Comp Content – Are We Just Recycling The Same Subjects?

Creating new and interesting Workers Comp content becomes more of a challenge with every article.   Google dislikes repetitive content.   I think it has a point.  No one wants to read the same thing over and over again. 

pic workers comp content recycling bins
Wikimedia Public Use License – EpSos de Flickr

Take the coronavirus, for instance, one news story was slightly altered and repeated again and again at almost all news outlets.   An article from 2018 shows my concern for the same-old-same-old recycled crises in Workers Comp content.    

For instance, the opioid crises occurred in the  1980s and again in the 1990s.  Workers Comp gave it due attention in 2009 and forward.  

The Workers Comp Medicare Set-Asides were the big news for quite some time.  That subject faded away.  Do not worry.  The WCMSAs will be the buzzword again soon.  Trust me. 

Fresh Workers Comp Content Frustrating At Times

Man working workers comp content at his desk
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I, as have other Workers Comp blog authors, sit for many hours racking my brain to provide good content that is not a rehash of older articles that I have written in the last 10 years.  

Writing on conferences seemed to create a large amount of fresh Workers Comp content.  Then, the conferences became repetitive, so my resulting articles followed suit and also became repetitive. 

I do not write every article to satisfy Google’s SEO rules.  Most of them are written to follow those guidelines.  Many search terms where I have broken every rule ranked higher than when I stayed in the boundaries of proper SEO.    The J&L Cutcompcosts.com website does not sell any materials online.  I am told that I need to convert to https for reader privacy and safety.   What info would a user put on this website as no information is required? 

One of the more irritating rules suggests that the longer the article, the better the article will rank.  If you notice now on a Google search, you end up with massive articles that contain the answer to your one quick question – but you have to scroll through countless paragraphs to find your answer.  

California AB 5 Example

California Assembly Bill 5 ( AB 5) seemed to cover new ground in Workers’ Comp content. (Not so.)   The battle between Federal and State taxing agencies and employers that use independent contractors has been waged since the 1940s. 

Couple workers comp content arguing
StockUnlimited

Workers Comp carriers and employers debating on who is a covered contractor and who is not has been in existence as long as Workers’ Comp carriers have been in existence.

California AB 5 looked to be a new idea on how to handle independent contractors.  Then again, that new CA law still remains in flux and will not be settled for a few years, if ever. 

Top Ten Recycled Terms Over The Last 30 Years 

You can fill in this list below as it applies to your situation.   These 10 comes from my experience and background. 

  1. Employee or Employer Fraud
  2. Opiates 
  3. Major court decisions
  4. Independent Contractors 
  5. Soft Market vs. Hard Market 
  6. Carriers and PEO’s closing shop
  7. Analytics becoming the main statistical drivers – still waiting on this one 
  8. Non-opioid treatment regimens 
  9. Classification Code changes – happens every year 
  10. New forms of Workers Comp insurance that turn out to be the old forms – just repackaged 

The list could easily reach 100 if one takes enough time to think through the recycled Workers’ Comp content.  

 

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James Moore

Raleigh, NC, United States

About The Author...

James founded a Workers’ Compensation consulting firm, J&L Risk Mgmt Consultants, Inc. in 1996. J&L’s mission is to reduce our clients’ Workers Compensation premiums by using time-tested techniques. J&L’s claims, premium, reserve and Experience Mod reviews have saved employers over $9.8 million in earned premiums over the last three years. J&L has saved numerous companies from bankruptcy proceedings as a result of insurance overpayments.

James has over 27 years of experience in insurance claims, audit, and underwriting, specializing in Workers’ Compensation. He has supervised, and managed the administration of Workers’ Compensation claims, and underwriting in over 45 states. His professional experience includes being the Director of Risk Management for the North Carolina School Boards Association. He created a very successful Workers’ Compensation Injury Rehabilitation Unit for school personnel.

James’s educational background, which centered on computer technology, culminated in earning a Masters of Business Administration (MBA); an Associate in Claims designation (AIC); and an Associate in Risk Management designation (ARM). He is a Chartered Financial Consultant (ChFC) and a licensed financial advisor. The NC Department of Insurance has certified him as an insurance instructor. He also possesses a Bachelors’ Degree in Actuarial Science.

LexisNexis has twice recognized his blog as one of the Top 25 Blogs on Workers’ Compensation. J&L has been listed in AM Best’s Preferred Providers Directory for Insurance Experts – Workers Compensation for over eight years. He recently won the prestigious Baucom Shine Lifetime Achievement Award for his volunteer contributions to the area of risk management and safety. James was recently named as an instructor for the prestigious Insurance Academy.

James is on the Board of Directors and Treasurer of the North Carolina Mid-State Safety Council. He has published two manuals on Workers’ Compensation and three different claims processing manuals. He has also written and has been quoted in numerous articles on reducing Workers’ Compensation costs for public and private employers. James publishes a weekly newsletter with 7,000 readers.

He currently possess press credentials and am invited to various national Workers Compensation conferences as a reporter.

James’s articles or interviews on Workers’ Compensation have appeared in the following publications or websites:

  • Risk and Insurance Management Society (RIMS)
  • Entrepreneur Magazine
  • Bloomberg Business News
  • WorkCompCentral.com
  • Claims Magazine
  • Risk & Insurance Magazine
  • Insurance Journal
  • Workers Compensation.com
  • LinkedIn, Twitter, Facebook and other social media sites
  • Various trade publications

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