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Workers Comp Premium Savings Generated With Website Updates

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Workers Comp Premium Savings – Keep Your Website Updated 

How can workers comp premiums savings come from updating your website?   One of our clients from last year had let their website sit for a few years without updating it.   What happened caused me to write this article.  

workers comp premium savings picture stop sign
Wikipedia – Bidgee

During a workers comp premium audit, a premium auditor pulled up a page that said they were taking on jobs in a certain field.  The company had not performed this type of work for over seven years.    However, the website included a whole page dedicated to a higher risk service offering than the company was presently performing for clients. 

This situation popped up many times over the last few years.   I wrote an article concerning updating web pages a few years ago.  If one thinks of your company’s website as a calling card and brochure, then what services that you include in your website easily compares to the days gone past.   

You handed out brochures and business cards that concisely listed your services.  The web pages of your website , including the long-forgotten underneath pages that no one (except possibly a wily premium auditor) ever sees when looking over your products or services.  

Whenever a new client signs on with us, the first place we look to see what they do has always been their website.  A parallel comparison is when you look at someone’s LinkedIn after they give you their business card.   

Your company website can generate workers comp premium savings.  If you have an old outdated website, here is a list of people that may construe your company to be something it is not:

  • Underwriter
  • Broker/Agent
  • Premium Auditor 
  • Rating Bureau agent
  • Consultant (such as J&L) 
  • Any other party in the Workers Comp arena 

J&L’s website needs updating, too. The glass houses and stones euphemism applies to us.   I am sure you have seen websites that need updates.  Some can be very obvious. 

Check the pages on your website:

  • About Us
  • Services Offered
  • What we do 
  • Our other services – a real Workers Comp Savings edit is necessary if it is incorrect. 
  • Our employees 

Any web page that describes your operations needs to be exactly what you do  for your marketing purposes and for Workers Comp premium savings. 

©J&L Risk Management Inc Copyright Notice

 

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James Moore

Raleigh, NC, United States

About The Author...

James founded a Workers’ Compensation consulting firm, J&L Risk Mgmt Consultants, Inc. in 1996. J&L’s mission is to reduce our clients’ Workers Compensation premiums by using time-tested techniques. J&L’s claims, premium, reserve and Experience Mod reviews have saved employers over $9.8 million in earned premiums over the last three years. J&L has saved numerous companies from bankruptcy proceedings as a result of insurance overpayments.

James has over 27 years of experience in insurance claims, audit, and underwriting, specializing in Workers’ Compensation. He has supervised, and managed the administration of Workers’ Compensation claims, and underwriting in over 45 states. His professional experience includes being the Director of Risk Management for the North Carolina School Boards Association. He created a very successful Workers’ Compensation Injury Rehabilitation Unit for school personnel.

James’s educational background, which centered on computer technology, culminated in earning a Masters of Business Administration (MBA); an Associate in Claims designation (AIC); and an Associate in Risk Management designation (ARM). He is a Chartered Financial Consultant (ChFC) and a licensed financial advisor. The NC Department of Insurance has certified him as an insurance instructor. He also possesses a Bachelors’ Degree in Actuarial Science.

LexisNexis has twice recognized his blog as one of the Top 25 Blogs on Workers’ Compensation. J&L has been listed in AM Best’s Preferred Providers Directory for Insurance Experts – Workers Compensation for over eight years. He recently won the prestigious Baucom Shine Lifetime Achievement Award for his volunteer contributions to the area of risk management and safety. James was recently named as an instructor for the prestigious Insurance Academy.

James is on the Board of Directors and Treasurer of the North Carolina Mid-State Safety Council. He has published two manuals on Workers’ Compensation and three different claims processing manuals. He has also written and has been quoted in numerous articles on reducing Workers’ Compensation costs for public and private employers. James publishes a weekly newsletter with 7,000 readers.

He currently possess press credentials and am invited to various national Workers Compensation conferences as a reporter.

James’s articles or interviews on Workers’ Compensation have appeared in the following publications or websites:

  • Risk and Insurance Management Society (RIMS)
  • Entrepreneur Magazine
  • Bloomberg Business News
  • WorkCompCentral.com
  • Claims Magazine
  • Risk & Insurance Magazine
  • Insurance Journal
  • Workers Compensation.com
  • LinkedIn, Twitter, Facebook and other social media sites
  • Various trade publications

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