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Workers Comp Blogs May Have Good News Coming Soon


Google’s Recent Core Update May Help Workers Comp Blogs And Other Insurance Bloggers.

Good News Travels Fast On Workers Comp Blogs

Google gives medical Workers Comp Blogs a thumbs-up this week.  Now maybe a great time to start that Workers Comp blog .  A medical-insurance-type blog would likely now be the best recommendation for a worker’s comp blog thanks to Google.

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Workers Comp Blogs may have been given a boost by Google’s recent core update.  The recent update given the name Google Medic by SEO bloggers seems to have given more credence to Workers Comp blogs (and other insurance blogs) by recognizing and re-ranking good content.

The medic update does seem to have increased the rankings of medical blogs – hence the name Medic.   Medical-based bloggers may find their articles ranking much more highly – good for them.

How do I know this? 

For months and years, I have struggled to get this website’s articles to have higher Google and Bing rankings.   The greatest advice I ever received was actually from the Matt Cutts (Google Spam Man) videos.   It was the basic idea of – build it and they will come, or just produce the content, link it properly, and it will pay dividends.

I recently noticed many articles climbing the rankings for workers’ compensation keywords.  The keywords took a jump recently – within the past week.   My blog consultants – yes I have two- have worked diligently over the last two years in getting the most informative articles to rank so that Google and Bing searchers can find them more easily.

Of course, there was a commercial aspect to ranking highly in Google and Bing searches.  However, to date, after 11 years, you will see no ads anywhere on the blog or the website.

Bottom line – If you have some type of medically related subject, you may want to start cranking out the articles.  WordPress (what we use) makes the job much easier.  Grammarly will help you greatly with proofreading (what we use).

Content looks to be back on top for now.  Many spammy commercially based websites and blogs may see their rankings reduced in the next two weeks, if not already.

The final effect for workers comp blogs should be seen in about six months.

Also Read: Workers Comp Article Publishing Top 10 Concerns

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James J Moore - Workers Comp Expert

Raleigh, NC, United States

About The Author...

James founded a Workers’ Compensation consulting firm, J&L Risk Management Consultants, Inc. in 1996. J&L’s mission is to reduce our clients’ Workers Compensation premiums by using time-tested techniques. J&L’s claims, premium, reserve and Experience Mod reviews have saved employers over $9.8 million in earned premiums over the last three years. J&L has saved numerous companies from bankruptcy proceedings as a result of insurance overpayments.

James has over 27 years of experience in insurance claims, audit, and underwriting, specializing in Workers’ Compensation. He has supervised, and managed the administration of Workers’ Compensation claims, and underwriting in over 45 states. His professional experience includes being the Director of Risk Management for the North Carolina School Boards Association. He created a very successful Workers’ Compensation Injury Rehabilitation Unit for school personnel.

James’s educational background, which centered on computer technology, culminated in earning a Masters of Business Administration (MBA); an Associate in Claims designation (AIC); and an Associate in Risk Management designation (ARM). He is a Chartered Financial Consultant (ChFC) and a licensed financial advisor. The NC Department of Insurance has certified him as an insurance instructor. He also possesses a Bachelors’ Degree in Actuarial Science.

LexisNexis has twice recognized his blog as one of the Top 25 Blogs on Workers’ Compensation. J&L has been listed in AM Best’s Preferred Providers Directory for Insurance Experts – Workers Compensation for over eight years. He recently won the prestigious Baucom Shine Lifetime Achievement Award for his volunteer contributions to the area of risk management and safety. James was recently named as an instructor for the prestigious Insurance Academy.

James is on the Board of Directors and Treasurer of the North Carolina Mid-State Safety Council. He has published two manuals on Workers’ Compensation and three different claims processing manuals. He has also written and has been quoted in numerous articles on reducing Workers’ Compensation costs for public and private employers. James publishes a weekly newsletter with 7,000 readers.

He currently possess press credentials and am invited to various national Workers Compensation conferences as a reporter.

James’s articles or interviews on Workers’ Compensation have appeared in the following publications or websites:

  • Risk and Insurance Management Society (RIMS)
  • Entrepreneur Magazine
  • Bloomberg Business News
  • WorkCompCentral.com
  • Claims Magazine
  • Risk & Insurance Magazine
  • Insurance Journal
  • Workers Compensation.com
  • LinkedIn, Twitter, Facebook and other social media sites
  • Various trade publications


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