30 Minute Webinars – Trend Of Rushed Presenter

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New 30 Minute Webinars Trend – Presenters Rushing Through Information and Slides

Most 30 minute webinars sound like a great idea on the screen or paper.   In practice, they seem to be an exercise in rushing.   

I have listened to three webinars over the last two weeks that were of the new 30 minute webinar trend.   Two of them sounded like a sprint that left the presenter(s) breathless. 

picture of 30 minute webinars red clock
Wikimedia License – The Photographer

One recent 30 minute webinars example  presented by the WCIRB (California’s Rating Bureau) was good but left little time for questions.   I am writing an article on the WCIRB webinar tomorrow.   One large distinction with the WCIRB is that they have always been excellent in answering any questions that I had over the years.  

The difference between the rushed webinars and ones that should fit into a smaller time slot originates from the presenter’s preparedness.  I am not saying that any of the webinar presenters come unprepared for their slides. 

Oh no, I  think the difference is that their old webinar covered one hour.  The presenters decided – hey, I will just cover the same slides more quickly.  That situation occurred twice this week.   

Ironically, one webinar was sponsored by a webinar presentation assistant/consultant company.   The presenter covered 1/4 of what was on the slides.   The results were not disastrous, but somewhat comical.  

We are all time-pressed, or at least think we are under clock-based pressures.  

crop image of man staring at 30 minute webinars clock
by StockUnlimited

I discussed the 30 minute time slot idea with one person that performs many webinar-based presentations.   They said the drop rate at 30 minutes totals to a huge number when examining the participation numbers.   

Could it be the quality of the presentations or the webinar did not apply to the listener,  so they just gave it 30 minutes and then signed off?   Of course, the attention span of the average listener is twenty minutes.   The 20 minute figure was tallied long before the smartphone effect. 

The old(?) format was 45 – 50 minutes and then 10 minutes for questions.   From what I have experienced, the listeners that stay beyond 30 minutes are actually very interested in the topic.   When I present a webinar, the participants that hang in there for the whole presentation are often the ones that follow up with me by email within the next 10 days. 

Are all webinars going to the 30 minute format?  Will this spill over into mini-in-person-conferences?  Can a presenter or presenters compress their ideas that compactly?  What is your opinion on 30 minute webinars?

 

©J&L Risk Management Inc Copyright Notice

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James Moore

Raleigh, NC, United States

About The Author...

James founded a Workers’ Compensation consulting firm, J&L Risk Mgmt Consultants, Inc. in 1996. J&L’s mission is to reduce our clients’ Workers Compensation premiums by using time-tested techniques. J&L’s claims, premium, reserve and Experience Mod reviews have saved employers over $9.8 million in earned premiums over the last three years. J&L has saved numerous companies from bankruptcy proceedings as a result of insurance overpayments.

James has over 27 years of experience in insurance claims, audit, and underwriting, specializing in Workers’ Compensation. He has supervised, and managed the administration of Workers’ Compensation claims, and underwriting in over 45 states. His professional experience includes being the Director of Risk Management for the North Carolina School Boards Association. He created a very successful Workers’ Compensation Injury Rehabilitation Unit for school personnel.

James’s educational background, which centered on computer technology, culminated in earning a Masters of Business Administration (MBA); an Associate in Claims designation (AIC); and an Associate in Risk Management designation (ARM). He is a Chartered Financial Consultant (ChFC) and a licensed financial advisor. The NC Department of Insurance has certified him as an insurance instructor. He also possesses a Bachelors’ Degree in Actuarial Science.

LexisNexis has twice recognized his blog as one of the Top 25 Blogs on Workers’ Compensation. J&L has been listed in AM Best’s Preferred Providers Directory for Insurance Experts – Workers Compensation for over eight years. He recently won the prestigious Baucom Shine Lifetime Achievement Award for his volunteer contributions to the area of risk management and safety. James was recently named as an instructor for the prestigious Insurance Academy.

James is on the Board of Directors and Treasurer of the North Carolina Mid-State Safety Council. He has published two manuals on Workers’ Compensation and three different claims processing manuals. He has also written and has been quoted in numerous articles on reducing Workers’ Compensation costs for public and private employers. James publishes a weekly newsletter with 7,000 readers.

He currently possess press credentials and am invited to various national Workers Compensation conferences as a reporter.

James’s articles or interviews on Workers’ Compensation have appeared in the following publications or websites:

  • Risk and Insurance Management Society (RIMS)
  • Entrepreneur Magazine
  • Bloomberg Business News
  • WorkCompCentral.com
  • Claims Magazine
  • Risk & Insurance Magazine
  • Insurance Journal
  • Workers Compensation.com
  • LinkedIn, Twitter, Facebook and other social media sites
  • Various trade publications

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