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Google Panda Penguin Penalties Can Pigeon Hole Blog


Google Panda Penguin Penalties

The Google Panda Penguin penalties can wreak havoc on a long standing blog.  J&L Risk Management Consultant’s blog experienced the wrath of the penalties a few years ago. However, the wrath was due to a change in the rules, not anything we were doing wrong at the time.  Well, the link-buying thing from 8 years ago was one on us.

picture of google panda penguin penalties pigeon
Amsterdam Tumbler Pigeon – Public License

Google Panda Penguin penalties have now made it very difficult to repeat subject matter.  For instance if I write about Temporary Total Disability, Google scores the post as a no-count and discounts the other articles that cover Temporary Total Disability.   When I started the blog ten years ago, there was no concern for duplicate content if it was not spammy.   How times have changed.

The best way to discuss the matter is by realizing that there is only so much technical blog writing on Workers Compensation.   I wanted to return back to the basics and cover the terms which are the foundation of technical knowledge in Workers Comp >>>no such luck.   I have written on them too many times.

I did experience writer’s block a few years ago.

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As I sit here in the Denver airport, (good fast WiFi here), I have contemplated how to fix the situation without having to cause major changes to the blog.  The major changes would be having to combine articles (yuck) that cover the same subject.  Does everyone really want to read articles that drone on forever? (Of course not).

Workers Comp is a static  subject.   I can pull up an article from 10 years ago and no one would recognize it as being that old.   I do include classics in the weekly newsletter a few times per month that covers the old but good articles.   The newsletter production has kind of been affected as I cannot produce a newsletter each week with three or more fresh articles.

I think the opioid subject has long been a worn path that I do not need to walk down.   Please, if anyone has any ideas or suggested subjects, email, comment or call me to discuss.   

I have found that J&L article readers generate great ideas for me to cover in an article.    I have written over 2,000 articles.  I have eliminated, combined, and carved out 200+ articles to lessen the penalties (if they exist).    Hopefully, we will be able to rewrite some of the articles without experiencing any Google Panda Penguin penalties.

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5 Responses

  1. I was honored to receive a call from a friend immediately he observed the
    important ideas shared in your site. Going through
    your blog write-up is a real excellent experience. Many thanks for taking into consideration readers
    at all like me, and I desire for you the best of achievements like a professional in this field.

  2. Thanks for commenting M Follow, the best way to avoid the pigeon hole is to write on a variety of topics. Workers Compensation, as in my case, does not change that much. However, it is the subject of the blog and I must stick to it.


James J Moore - Workers Comp Expert

Raleigh, NC, United States

About The Author...

James founded a Workers’ Compensation consulting firm, J&L Risk Management Consultants, Inc. in 1996. J&L’s mission is to reduce our clients’ Workers Compensation premiums by using time-tested techniques. J&L’s claims, premium, reserve and Experience Mod reviews have saved employers over $9.8 million in earned premiums over the last three years. J&L has saved numerous companies from bankruptcy proceedings as a result of insurance overpayments.

James has over 27 years of experience in insurance claims, audit, and underwriting, specializing in Workers’ Compensation. He has supervised, and managed the administration of Workers’ Compensation claims, and underwriting in over 45 states. His professional experience includes being the Director of Risk Management for the North Carolina School Boards Association. He created a very successful Workers’ Compensation Injury Rehabilitation Unit for school personnel.

James’s educational background, which centered on computer technology, culminated in earning a Masters of Business Administration (MBA); an Associate in Claims designation (AIC); and an Associate in Risk Management designation (ARM). He is a Chartered Financial Consultant (ChFC) and a licensed financial advisor. The NC Department of Insurance has certified him as an insurance instructor. He also possesses a Bachelors’ Degree in Actuarial Science.

LexisNexis has twice recognized his blog as one of the Top 25 Blogs on Workers’ Compensation. J&L has been listed in AM Best’s Preferred Providers Directory for Insurance Experts – Workers Compensation for over eight years. He recently won the prestigious Baucom Shine Lifetime Achievement Award for his volunteer contributions to the area of risk management and safety. James was recently named as an instructor for the prestigious Insurance Academy.

James is on the Board of Directors and Treasurer of the North Carolina Mid-State Safety Council. He has published two manuals on Workers’ Compensation and three different claims processing manuals. He has also written and has been quoted in numerous articles on reducing Workers’ Compensation costs for public and private employers. James publishes a weekly newsletter with 7,000 readers.

He currently possess press credentials and am invited to various national Workers Compensation conferences as a reporter.

James’s articles or interviews on Workers’ Compensation have appeared in the following publications or websites:

  • Risk and Insurance Management Society (RIMS)
  • Entrepreneur Magazine
  • Bloomberg Business News
  • WorkCompCentral.com
  • Claims Magazine
  • Risk & Insurance Magazine
  • Insurance Journal
  • Workers Compensation.com
  • LinkedIn, Twitter, Facebook and other social media sites
  • Various trade publications


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